In Our Business

Helping Your Business Grow, So You Can Focus on What Matters

Uptimize Marketing & Consulting takes a holistic approach to helping business owners succeed.  Uptimize specializes in strategy development using the LEGO^® SERIOUS PLAY^® method and provides marketing solutions designed to convert and drive real results.  Founded by Tracey Cheek, an entrepreneur with more than 30 years of experience, Uptimize prides itself on being approachable, hard-working, growth-minded, and honest, ensuring a collaborative partnership with clients.

We prioritize clear communication, quick response times, and a seamless process from start to finish. Our team includes experts dedicated to your success. We share a common goal: delivering strategic, effective, and results-driven solutions tailored to your business.

Approachable

Genuine, Accepting, Authentic

We don't judge anyone on where they are; we just try to help them get where they are trying to go.

Hard-working

Dependable, Dedicated, Determined

We believe in rolling up our sleeves and partnering with our clients to meet your needs and get results.

Growth-minded

Curious, Always Learning, Continuously Improving

We believe in trying new things, discovering what works and what doesn't, and continually improving the plans we create.

Honest

Ethical, Transparent,
Sincere

We only suggest services and strategies that fit your needs, if it isn't in your best interest, it isn't in ours either.

About Tracey Cheek, Founder & Owner

Uptimize Marketing started as TLC Marketing in 2015. Our founder, Tracey Cheek, used her entrepreneurial spirit to launch a marketing firm that helped business owners who were in need of quality marketing services. As she grew and developed a team, she rebranded as Uptimize Marketing & Consulting, LLC.

Tracey loves connecting with other business owners to hear their stories, challenges, and triumphs. Every entrepreneur has a unique journey—one filled with ups, downs, mistakes, and lessons learned. Tracey believes that while the entrepreneurial path is never easy, it’s the only way to achieve lasting success.

In 2023, Tracey pursued a dream and became a certified facilitator of the LEGO® SERIOUS PLAY® method, an innovative method designed to enhance thinking, communication, and problem-solving through the power of LEGO® bricks. Tracey believes in the “power of the brick” and its unique way of uncovering solutions to a broad range of challenges. It works across a wide range of industries, areas, and cultures. Like all of Uptimize’s offerings, LSP workshops are customized to meet the specific needs of the client.