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Websites can be confusing, frustrating, and overwhelming. There are so many questions to answer and so many confusing terms, when you’re starting from scratch it’s like learning a foreign language. It’s easy to see why people ignore the beast and put this overwhelming project on the back burner. In this episode of Marketing Update, we start with the basics. What are the terms you should understand when embarking on a website design project? We’ll break down the main concepts you should know about them at a high level, and what considerations you should make about different aspects of your website.
Websites can be confusing, frustrating, and overwhelming. There are so many questions to answer and so many confusing terms, when you’re starting from scratch it’s like learning a foreign language. It’s easy to see why people ignore the beast and put this overwhelming project on the back burner. In this episode of Marketing Update, we start with the basics. What are the terms you should understand when embarking on a website design project? We’ll break down the main concepts you should know about them at a high level, and what considerations you should make about different aspects of your website.
Referrals are one of the best sources of new business you can attain. They have the lowest acquisition costs with the highest conversion rates, making them have the highest ROI of any marketing option on the market today. Referrals taps a basic human need to belong to something greater than themselves. Most people are psychologically wired to want to share amazing experiences or to help connect others in need. Watch this video to learn how you can develop referrals and boost your business through the most credible, powerful method of marketing.
An elevator pitch explains what you do in 10 seconds or less, and a powerful one can be your best ally in conversation with a prospective client or customer. Hear from Tracey Cheek on what your elevator pitch can do for you and how to refine it in this Marketing Update.
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