We are set to celebrate National Volunteer Week from April 21 to 27. This is the perfect time to spotlight the incredible contributions of association member volunteers. Without their dedication and passion, organizations simply wouldn’t exist.  
Ahh, the daily, thrilling life of association management, where the to-do lists are endless. Picture this: association staff running through a maze of setting up new members, juggling renewing dues, orchestrating events and somehow managing to keep members engaged in this whirlwind adventure.
Association events are the biggest source of non-dues revenue and play a central role in building budgets so you can expand your capabilities. So strategically marketing these events is an essential investment in your association’s brand and bottom line.  
A healthy and vibrant association is one with actively engaged members who renew their memberships year after year. While the number of members is an important metric, the accurate measure of success lies in membership retention. In this article, we will explore the significance of retention in association marketing and provide actionable strategies for improving and maintaining high retention rates.