Unlock Creativity and RampCollaboration

The LEGO^® SERIOUS PLAY^® Method

LEGO^®SERIOUS PLAY^® (LSP) method is an innovative tool designed to enhance thinking, communication, and problem-solving through the power of LEGO® bricks.

Developed by the LEGO^® Group in collaboration with professors Johan Roos and Bart Victor, it enables participants to express their ideas and build three-dimensional models of their thoughts.

The method, based on the concept of “play with purpose” encourages deeper thinking and creativity. It fosters collaboration, communication and team building within an organization.  The use of 3D thinking provides for innovative solutions to business challenges like no other method on the market today.

Plus, it’s just plain fun!

Unlock Strategic Insights with the LSP Method

Great strategy starts from within—no one knows your business better than you and your team. But getting everyone engaged, aligned, and contributing can be a challenge. Too often, 20% of the people do 80% of the talking, while valuable ideas go unheard. Many team members may outwardly agree just to avoid conflict, rather than sharing their true insights.

The LEGO^® SERIOUS PLAY^® method changes the game by ensuring 100% participation from 100% of your team. By using three-dimensional models to represent ideas, discussions become more open, creative, and inclusive—leading to deeper understanding and stronger decision-making.

Ready to unlock your team’s full potential? Contact us today!

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LSP workshops are most effective in-person; however, if you are not located in the Oklahoma City area or cannot easily get here, we can still find ways to work together. Contact us any time to learn more or discuss options.

What can I accomplish in an LSP Workshop?

Team Building – Half or full day sessions designed around developing a team, building identity and shared vision, and defining some simple guiding principles that help them make better decisions going forward.

Marketing Strategy – Craft a clear, compelling company message, a well-defined elevator pitch, unique value propositions, company values and more.

Business Landscape – A powerful workshop that can help organizations gain clarity about the dynamic landscape they are operating within. This workshop is designed to help you operate more effectively in an unpredictable, changing environment.

Live LSP Demo

Come and join us for a memorable peek into an LSP workshop and how it can take your team's creativity and collaboration to the next level.

Case Study

We have helped many clients develop winning elevator pitches that incorporate company value propositions and target markets.

Read Full Case Studies

Interested in learning more?

Unlock Powerful Insights with the LEGO^® SERIOUS PLAY^® Method

The LEGO^® SERIOUS PLAY^® (LSP) method transforms thoughts and ideas into three-dimensional models, making them easier to see, understand, discuss, and solve.

An LSP workshop brings your entire team together in a highly focused, engaging environment—where 100% of participants contribute. Rather than settling for a majority-approved idea, LSP workshops foster a shared vision, ensuring every voice is heard and leading to incredible insights and stronger team buy-in.

Why Choose the LEGO^® SERIOUS PLAY^®method?

✔ Gain Clarity – Align your team around goals, values, and priorities.
✔ Encourage Participation – Eliminate passive agreement and unlock real insights.
✔ Create Actionable Strategies – Develop a clear, unified path forward.
✔ Have Fun While Doing It – Because strategy should be engaging, not boring!

At Uptimize, we use LSP to help you gain clarity on what your business needs to grow. While this isn’t the only way to develop strategy, it’s our preferred method because it delivers efficient, clear, and impactful results.

Ready to build your business strategy—brick by brick? Let’s talk!