Marketing Update: What are you selling?
Tuesday, 15 August 2023
by Tracey Cheek
In this Marketing Minute video, I speak about the true essence of what you’re offering besides a product or service. It’s not just about what you are selling but rather what lies beneath—the core desires that drive people to make a decision. So, what are you really selling?
- Published in Marketing Update, Uncategorized
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Unpacking the Role ChatGPT Plays in Marketing
Friday, 11 August 2023
by Tracey Cheek
The working world is giving ChatGPT two thumbs up and a happy dance. From those trying to write a love letter to students finishing term papers and marketers making clever product names, it seems that ChatGPT can do it all.
- Published in Blog
Overcoming Five Common Marketing Challenges for Associations
Thursday, 22 June 2023
by Tracey Cheek
Associations play a vital role in connecting professionals, advancing industries and fostering collaboration. But we get it; we all struggle with the same concerns. From intern meltdowns to boardroom drama, we’ve learned some valuable lessons, and we are here to help associations like yours navigate the treacherous waters of marketing and achieve some serious growth.
- Published in Blog, Uncategorized
Getting Started: First Steps for Developing a Successful Website
Thursday, 25 May 2023
by Carly Bartman
Building a website can be a daunting task, even for the tech-savvy. It’s one of those things that businesses may put off because they either don’t have the time, don’t know where to begin or both. If the mere thought of constructing a website causes you enough anxiety to keep postponing it, rest assured that
- Published in Blog