Challenge
A client expressed dissatisfaction with their marketing efforts, despite having a defined strategy. Upon closer examination, it became apparent that the marketing efforts lacked the foundation of a solid strategy, and didn’t show evidence of the company’s core values, strengths, and strategic direction.
Solution
To address this challenge, Uptimize conducted a comprehensive four-hour LEGO® SERIOUS PLAY® (LSP) workshop designed to deepen the team’s understanding of the company’s strategy and cultivate a shared vision of the company brand and what they offer.
The workshop took employees through several interactive exercises to explore various facets of the business, culminating in the identification of the company’s unique “magic.” The activities served as team-building activities that encouraged open communication and collaboration, allowing employees from all levels to contribute their perspectives. The construction of a shared LEGO® model served as a tangible representation of the team’s collective insights and values.
Insights
The LSP workshop yielded several key insights:
- Shared Understanding: Employees gained a clear comprehension of the company’s core values, target market, and strategic direction.
- Strong Identity: The workshop reinforced the company’s existing identity, garnering widespread buy-in from employees, including upper management.
- Ideal and Nightmare Client Profiles: The team developed a shared vision of the ideal client and clients to avoid, highlighting areas for intake and process improvement.
- Overcoming Remote Challenges: The workshop successfully brought together a remote team, fostering connections among colleagues who had never met in person.
Results
The LSP workshop produced tangible results:
- Enhanced Team Cohesion: The personalized, hands-on team-building experience accelerated the integration of new team members into the company culture.
- Improved Leadership Insights: Upper-level managers gained deeper insights into their team members’ perspectives and overall team dynamics.
How LEGO® SERIOUS PLAY® Empowered the Workshop
LEGO® SERIOUS PLAY® played a pivotal role in the workshop’s success:
- Physical and Mental Connection: The hands-on nature of the activity facilitated engagement and collaboration among team members, even in a remote setting.
- Focus and Participation: The immersive LSP format ensured full attention and active participation from all attendees.
- Overcoming Challenges: Despite being scheduled on a Saturday, the workshop generated enthusiasm and satisfaction among participants, demonstrating Uptimize’s commitment to client success.
Conclusion
This case study highlights the effectiveness of LEGO® SERIOUS PLAY® in fostering team alignment and strategic clarity. By bringing together a remote team for an engaging and collaborative experience, Uptimize empowered the client to achieve a shared vision and strengthen their ability to deliver exceptional value to customers. The workshop’s success demonstrates the power of experiential learning and the importance of investing in team development to drive organizational performance.
Primary Benefits:
- Enhanced team cohesion and collaboration
- Deeper understanding of company strategy and values
- Improved communication and problem-solving
- Successful integration of remote team members
- Measurable increase in employee engagement and satisfaction
