Powerful brands grab people’s attention and create buzz by using a variety of tools in their Marketing toolboxes. Eye-catching logos, colors, and catchy taglines are some of the favorite ways great marketing professionals use to gain customers’ attention and get them familiar with the brand.
This Power of a Brand blog post will explore the importance of strategically creating taglines, how they make up one piece of a brand strategy, what makes a good tagline and what to avoid when creating a tagline.
What is a tagline?
A tagline is a brief, memorable phrase used to identify a business and gives clients a sense of what your brand stands for. Creating taglines can be a powerful way to make your business stand out from the competition and effectively communicate your value proposition. Taglines usually draw attention to the service or business and get clients to remember it. They are also used to differentiate a service or business from the competition and to make a lasting impression.
A tagline is successful if it gets clients familiar with the brand and gets them to consider using your services. Some marketing experts say it takes seven, others 14, and even others 20 times for a person to remember advertising and marketing and associate it with a particular company. Therefore, taglines can be a unique, fun and short way of grabbing a person’s attention.
Taglines should clearly convey what the business does, how it solves a problem and the unique value of your service. A great tagline should be memorable, easy to understand and relate to the service you offer. It should also be concise and to the point, as people don’t have a lot of time to read long phrases.
Benefits of a great tagline
Creating a great tagline for your business can have many benefits. Effective and memorable taglines offer businesses ways to:
- Stand out from the competition
- Make your service more recognizable
- Help customers remember your business and what it offers.
- Help create an emotional connection with customers and make them more likely to purchase your service
A great tagline can also help you establish brand loyalty and trust. Customers familiar with your tagline are more likely to come back to your business when they need a service you offer. It can also help you establish a strong brand identity and create a unique and memorable impression on clients.
Finally, a great tagline can help you communicate your message more clearly and effectively. By using a catchy phrase, you can communicate the value of your service in a few words and make a lasting impression on customers.
Creating memorable taglines starts with strategy
Writing a concise tagline that includes everything that makes your business stand out is tough. A tagline can’t be created out of the blue. It can’t just be a catchy phrase that has nothing to do with your brand.
If you’ve gone through the steps of creating a brand strategy, you should know the main benefits of your business, the problems you solve and the clients you serve. If you need a refresher on the steps leading up to creating a tagline, read our blog posts in the Power of a Brand series Uptimize Marketing Blog.
In general, you should first clearly understand your vision, mission, values, services you offer and problems you solve. This will help you identify the key features and benefits you want to communicate. A clear understanding of your target audience is also important, as it will help you create a tagline that resonates with them.
You should also think about the tone of your tagline and what kind of messages you want to communicate. For example, consider whether you want to be humorous, serious or inspirational. You should also think about the length of the tagline and how it will fit into the context of your other marketing materials.
Finally, it’s important to make sure your tagline is written in plain, easy-to-understand language. Remember that taglines are unique and memorable, but they shouldn’t be bogged down with corporate jargon. You want clients to recall your tagline, so it’s important to come up with something that stands out from the competition.
When you get to a finished tagline, make sure it resonates with your target audience. Ask friends, family and colleagues for their opinion or conduct surveys and focus groups on getting feedback from potential clients. This will help you refine your tagline and make sure it communicates your message clearly and effectively.
Examples of Great Taglines
There are many great taglines that businesses have used over the years. Sometimes, it may be the most humorous, off-the-wall or annoying taglines that work best. But not always.
Some of the most memorable taglines are:
- Nike’s “Just Do It”
- Apple’s “Think Different”
- Geico’s “15 Minutes Could Save you 15% or More”
- FedEx’s “When it Absolutely, Positively has to Get There Overnight”
- CitiBank’s “The Citi Never Sleeps”
- TikTok’s “Make Every Second Count”
- Mastercard’s “There are some things money can’t buy. For everything else, there’s MasterCard”
These taglines are catchy and memorable and communicate the business’s value and identity.
Creating taglines for marketing can be a powerful way to make your business stand out from the competition and communicate your value proposition effectively. A great tagline starts with a sound marketing strategy outlining the company’s offerings, vision, mission, values, clients it serves and problems it aims to solve.
A tagline should be memorable, easy to understand and relate to your product or service. It should also be concise and to the point. Creating a creative, memorable and relatable tagline can make a lasting impression on clients.
Are you overwhelmed with the idea of creating a tagline? Or are you getting pushed around by competitors who use catchy taglines to get more clients? Contact us for a free consultation. We will discuss where you are now and how we can help get you where you want to go.