The Power of Personal Branding: Why it’s Crucial for Professional Success

Personal Branding
Owning your own business can be an exhilarating journey, but it is not without its challenges. It is no longer enough to do a great job in today's highly competitive market.
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CASE STUDY: How LEGO Serious Play Helped Our Client Identify His Target Market and Combat Imposter Syndrome

Lego Serious Play
Tom C. had a brand-new business that he was excited about. However, like so many entrepreneurs just starting out, he struggled to explain his business in simple terms. Instead of a clear, concise “elevator pitch,” he found himself rattling off credentials, rambling about specific aspects of his services and causing prospects to tune out and
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Creating Taglines for Marketing Success: Unlock the Power of a Brand With a Catchy Phrase 

Powerful brands grab people's attention and create buzz by using a variety of tools in their Marketing toolboxes. Eye-catching logos, colors, and catchy taglines are some of the favorite ways great marketing professionals use to gain customers' attention and get them familiar with the brand. 
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The Power of a Brand: Collaborators

For business owners and entrepreneurs, referrals are the best way to multiply your marketing and build a powerful brand. Likewise, collaborators are important because they are still the single best source of new business.  Referrals and collaborators are an essential piece of your brand strategy that a business cannot afford to ignore. How you work with potential collaborators means the difference between getting a referral or a bad review.
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