Do you know how your marketing efforts match up with your goals? If your current marketing strategy is on autopilot, fear not; you’re not alone. Let’s face it, busy business owners often don’t have time for marketing metrics. But you may be tossing money out the window if you don’t know if your marketing efforts are working. So, I’ll say it once more for the folks in the back: How well do you REALLY know how your marketing is performing?