In our previous blog post, “Power of a Brand: Your Market”, we discussed how defining your market is one step in the overall strategy for building a powerful brand. A market includes your competition, your geographical area and the subset of people most likely to buy your product or service.
Identifying the specific clients or people your business wants to go after is vital to good marketing; however, it represents only the top layer of a tiered cake. If you are going after the good stuff, you will want to dig in a little more and create client profiles, also known as buyer or user personas.