CASE STUDY: Aligning a Team for Strategic Success with LEGO® SERIOUS PLAY®
Thursday, 07 November 2024
by Tracey Cheek
Challenge A client expressed dissatisfaction with their marketing efforts, despite having a defined strategy. Upon closer examination, it became apparent that the marketing efforts lacked the foundation of a solid strategy, and didn’t show evidence of the company’s core values, strengths, and strategic direction. Solution To address this challenge, Uptimize conducted a comprehensive four-hour LEGO®
- Published in Blog, Case Study
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CASE STUDY: Polishing Up Our Brand Identity
Thursday, 22 August 2024
by Tracey Cheek
Uptimize Marketing’s brand identity, established in 2022, felt like it wasn’t fully aligned with the clients we were attracting and the future direction we envisioned. There was a disconnect between our documented brand messaging and the content we were producing, potentially confusing our target audience.
- Published in Case Study
Unveiling a Vision: Marketing Strategy with LEGO® SERIOUS PLAY®
Monday, 12 February 2024
by Tracey Cheek
Challenge: Two passionate founders of a nascent AI company sought guidance on navigating the marketing landscape, acknowledging their limited marketing expertise. Their technical knowledge is the foundation of their company; however, they knew they needed to build a powerful marketing strategy to grow. Solution: Uptimize owner and CEO, Tracey Cheek, led an immersive marketing strategy
- Published in Case Study
CASE STUDY: Spreading Awareness of GES at CON-EXPO
Monday, 24 April 2023
by Tracey Cheek
Background In 2023, Green Energy Solutions (GES) participated in CON-EXPO, an annual trade show for the construction industry, and the largest of its kind in North America. Leading up to the expo, GES sought support from Uptimize Marketing to build and execute an awareness campaign letting attendees and potential customers know they would be available
- Published in Case Study
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