CASE STUDY: Spreading Awareness of GES at CON-EXPO

Background  In 2023, Green Energy Solutions (GES) participated in  CON-EXPO, an annual trade show for the construction industry, and the largest of its kind in North America. Leading up to the expo, GES sought support from Uptimize Marketing to build and execute an awareness campaign letting attendees and potential customers know they would be available
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CASE STUDY: How LEGO Serious Play Helped Our Client Identify His Target Market and Combat Imposter Syndrome

Lego Serious Play
Tom C. had a brand-new business that he was excited about. However, like so many entrepreneurs just starting out, he struggled to explain his business in simple terms. Instead of a clear, concise “elevator pitch,” he found himself rattling off credentials, rambling about specific aspects of his services and causing prospects to tune out and
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