CASE STUDY: Polishing Up Our Brand Identity

Uptimize Marketing’s brand identity, established in 2022, felt like it wasn’t fully aligned with the clients we were attracting and the future direction we envisioned. There was a disconnect between our documented brand messaging and the content we were producing, potentially confusing our target audience.
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Unveiling a Vision: Marketing Strategy with LEGO® SERIOUS PLAY® 

Challenge: Two passionate founders of a nascent AI company sought guidance on navigating the marketing landscape, acknowledging their limited marketing expertise. Their technical knowledge is the foundation of their company; however, they knew they needed to build a powerful marketing strategy to grow.  Solution: Uptimize owner and CEO, Tracey Cheek, led an immersive marketing strategy
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CASE STUDY: Spreading Awareness of GES at CON-EXPO

Background  In 2023, Green Energy Solutions (GES) participated in  CON-EXPO, an annual trade show for the construction industry, and the largest of its kind in North America. Leading up to the expo, GES sought support from Uptimize Marketing to build and execute an awareness campaign letting attendees and potential customers know they would be available
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From Uncertainty to Clarity: Identifying Target Market and Combatting Imposter Syndrome with LEGO® SERIOUS PLAY® 

Lego Serious Play
Challenge: Our client, Tom C., started a brand-new business that he was excited about. However, like so many entrepreneurs just starting out, he struggled to explain his business in simple terms. Instead of a clear, concise “elevator pitch,” he found himself rattling off credentials, rambling about specific aspects of his services and causing prospects to
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