Case Study: Pivoting Strategy to Maximize Brand Awareness in the Aviation Community
Wednesday, 05 March 2025
by Carly Bartman
A client in the aviation sector approached us with a clear goal: to grow awareness of their brand and resources within the aviation community. With a niche audience and specialized offerings, it was essential to create a strategy that would resonate with their target demographic and drive measurable results.
- Published in Case Study
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CASE STUDY: Polishing Up Our Brand Identity
Thursday, 22 August 2024
by Tracey Cheek
Uptimize Marketing’s brand identity, established in 2022, felt like it wasn’t fully aligned with the clients we were attracting and the future direction we envisioned. There was a disconnect between our documented brand messaging and the content we were producing, potentially confusing our target audience.
- Published in Case Study
5 Ways to Increase Revenue Without Raising Dues
Friday, 08 September 2023
by Tracey Cheek
Creating community is what association members value most, but the reality is that revenue is critical to an association’s survival. One quick way to dissolve a sense of community is to dump dues and fees on your members just to raise the bottom line. So, how do you balance paying the bills and growing the association without putting the financial burden on members?
- Published in Blog, Uncategorized
Unpacking the Role ChatGPT Plays in Marketing
Friday, 11 August 2023
by Tracey Cheek
The working world is giving ChatGPT two thumbs up and a happy dance. From those trying to write a love letter to students finishing term papers and marketers making clever product names, it seems that ChatGPT can do it all.
- Published in Blog
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