Marketing date

An elevator pitch explains what you do in 10 seconds or less, and a powerful one can be your best ally in conversation with a prospective client or customer. Hear from Tracey Cheek on what your elevator pitch can do for you and how to refine it in this Marketing Update.
Do you know how your marketing efforts match up with your goals? If your current marketing strategy is on autopilot, fear not; you’re not alone.
In this Marketing Minute video, I speak about the true essence of what you’re offering besides a product or service. It’s not just about what you are selling but rather what lies beneath—the core desires that drive people to make a decision. So, what are you really selling?

Website Woes

Building a website can be a daunting task, even for the tech-savvy do-it-yourselfer. It’s one of those things that businesses may put off because they either don’t have the time, don’t know where to begin or both. If the mere thought of constructing a website causes you enough anxiety to keep postponing it, rest assured that you’re not alone.