Marketing Update: Do You Have an Elevator Pitch?

An elevator pitch explains what you do in 10 seconds or less, and a powerful one can be your best ally in conversation with a prospective client or customer. Hear from Tracey Cheek on what your elevator pitch can do for you and how to refine it in this Marketing Update.
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Marketing Update – How Well is Your Marketing Performing?

Do you know how your marketing efforts match up with your goals? If your current marketing strategy is on autopilot, fear not; you’re not alone.
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Marketing Update: What are you selling?

In this Marketing Minute video, I speak about the true essence of what you’re offering besides a product or service. It’s not just about what you are selling but rather what lies beneath—the core desires that drive people to make a decision. So, what are you really selling?
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Website Woes

Building a website can be a daunting task, even for the tech-savvy do-it-yourselfer. It’s one of those things that businesses may put off because they either don’t have the time, don’t know where to begin or both. If the mere thought of constructing a website causes you enough anxiety to keep postponing it, rest assured that you’re not alone.   
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