Your Identity: Vision, Mission, Values and the Ultimate Why
Tuesday, 26 July 2022
by Tracey Cheek
In introducing our “Power of a Brand” blog series, we underlined the importance of a brand and brand strategy for small b2b businesses and entrepreneurs. The take-home from the introduction is anyone can build a powerful brand, even if you think there is not enough time, or you don’t know how to start.
- Published in Blog
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The Power of a Brand
Wednesday, 29 June 2022
by Tracey Cheek
What do you think of when you hear the word brand? Nike, Coca-Cola, Apple, Levi’s, Lego? Your brain could go on and on. You can picture the logo in your mind, and the image alone sparks your memory of experiencing that brand before.
- Published in Blog