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Case Study: Pivoting Strategy to Maximize Brand Awareness in the Aviation Community

Wednesday, 05 March 2025 by Carly Bartman

A client in the aviation sector approached us with a clear goal: to grow awareness of their brand and resources within the aviation community. With a niche audience and specialized offerings, it was essential to create a strategy that would resonate with their target demographic and drive measurable results.

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CASE STUDY: Aligning a Team for Strategic Success with LEGO® SERIOUS PLAY®

Thursday, 07 November 2024 by Tracey Cheek

Challenge A client expressed dissatisfaction with their marketing efforts, despite having a defined strategy. Upon closer examination, it became apparent that the marketing efforts lacked the foundation of a solid strategy, and didn’t show evidence of the company’s core values, strengths, and strategic direction. Solution To address this challenge, Uptimize conducted a comprehensive four-hour LEGO®

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CASE STUDY: Polishing Up Our Brand Identity

Thursday, 22 August 2024 by Tracey Cheek

Uptimize Marketing’s brand identity, established in 2022, felt like it wasn’t fully aligned with the clients we were attracting and the future direction we envisioned. There was a disconnect between our documented brand messaging and the content we were producing, potentially confusing our target audience.